BTW, we demoed a few Macans a while back and that was even more apparent on that vehicle. PASM definitely more comfortable than the non-PASM. In the non-PASM Macan, the initial impacts were felt very sharply in the car and through the wheel. The PASM equipped Macan seemed to absorb the same hits so much better.
But were PASM Macans on lowered suspension? (I'm not very familiar with the Macan). In the case of the Cayman the PASM version is 10mm lower - and smaller suspension movement must mean that the springs are harder. That's just physics. I'm sure that the adaptive damper version would be more comfortable than standard were it not for the mandatory lowering of the suspension. I had a TT before the Cayman that had what Audi call "mag ride" and I can definitely say that this was more comfortable than the same Audi without mag ride - but they had the same suspension height.
I got the standard suspension because the roads where I live are very poor and I didn't want to lose ground clearance. I have a standard Cayman (but with 19" wheels) and the ride seems pretty good. However I would have paid more for PASM if they'd been available without lowered suspension. As it is I'm not convinced that the PASM has a better ride than standard because I've heard contradictory reports and I haven't been able to try it myself.