Christophorus?
1 - 20 of 21 Posts
Joined
·
717 Posts
I get it for free as well. I wouldn't buy it though. While it has some interesting articles occasionally it doens't include anything that the PCNA magazine doesn't include, or that you can't find on the web. It is also very much aimed at very high income people. So if that is you then you might find some of the adverts interesting.
As far as a I can tell, it's a magazine for watch collectors : ) Very few if any technical details. Mainly about lifestyle and artistic expression. PCA's Panorama is a much better magazine if you want more engineering and technical information. If you take your Porsche to the dealer for all maintenance and only want to learn about having fun driving the car then go with Christophorus. If you want to maintain/modify the car yourself, to at least some degree, and also want to learn how it works and how others have restored classic Porsche's then Panorama is way better.
Once again, it is free. We get two copies. One is in my wife's name and one in mine. You get it when you buy a car. You should be getting yours. Check with your dealer and make sure they didn't screw up your address.
We don't read it. Sometimes it has some nice pictures but it seems more about the Porsche "lifestyle" than it does cars. I prefer Panorama, the PCA magazine.
We don't read it. Sometimes it has some nice pictures but it seems more about the Porsche "lifestyle" than it does cars. I prefer Panorama, the PCA magazine.
Joined
·
283 Posts
I have been receiving it for free for years...…….interesting articles, occasionally but like others said, I would not pay to receive it. Now, Panorama is a different story...….comes with PCA membership ($45 a year) and one of the best Porsche magazines out there...….
Joined
·
324 Posts
Free here too. Wouldn't pay for it. As someone stated, the PCA Panorama mag for the $45ish per year is way better. Excellence is an great one too, which I buy. I still like paper magazines vs. all screen based info.
It started arriving after I bought my first new Porsche from a dealer.
I'm not a huge fan. It's more like a lifestyle magazine than a car mag. I flip through it, but 90% of the content doesn't interest me enough to read the articles. I'm more a EVO/TopGear magazine reader.
I'm not a huge fan. It's more like a lifestyle magazine than a car mag. I flip through it, but 90% of the content doesn't interest me enough to read the articles. I'm more a EVO/TopGear magazine reader.
Joined
·
312 Posts
FOC for me too. It is OK but I would not pay for it.
A bit too arty farty for me.
A bit too arty farty for me.
Joined
·
1,003 Posts
I got all my welcome packages.
Joined
·
720 Posts
I currently receive 9 automotive print magazines (and I occasionally write for one of them). I also typically buy Octane about 4 times a year.
I also read a number of online publications.
And I subscribe to the NY Times and read much of that every morning.
I've looked at Christophorus but it doesn't really engage me and I don't really have the time for it.
I also read a number of online publications.
And I subscribe to the NY Times and read much of that every morning.
I've looked at Christophorus but it doesn't really engage me and I don't really have the time for it.
Joined
·
1,891 Posts
As an ex-journalist with background in the arts (14 years of visual art and/or pop music criticism) and as a current multimedia project manager/editor for a large luxury retailer, Christophorus makes total sense to me.
It's editorial and advertising aims are multifaceted:
- reinforce Porsche's history as a sports car manufacturer
- demonstrate how pervasive and influential the Porsche brand is in popular culture
- document how the Porsche brand permeates many of the walks of upper-class life across the globe (i.e., not just in Europe or the U.S.)
- contextualize current and future Porsche products and initiatives with all of the above in mind
It's perceived demographic is, as some have noted, quite socioeconomically and educationally high. Keep in mind that the average price of a Porsche is, IIRC, right at six figures, and as a general rule the ratio of new-vehicle price to annual income is 1:2 (i.e., someone who earns $200k a year will spend $100k on a new car) -- and that the typical Porsche owner likely owns multiple luxury vehicles.
Also keep in mind that the average Porsche owner is likely someone who is not aware of Porsche's history, both in sports car production and in motorsport -- this is a paradigm shift from 10-15 years ago -- but who is likely to appreciate and value that history once it's learned.
Christophorus is very much a lifestyle magazine themed around the Porsche brand.
It's editorial and advertising aims are multifaceted:
- reinforce Porsche's history as a sports car manufacturer
- demonstrate how pervasive and influential the Porsche brand is in popular culture
- document how the Porsche brand permeates many of the walks of upper-class life across the globe (i.e., not just in Europe or the U.S.)
- contextualize current and future Porsche products and initiatives with all of the above in mind
It's perceived demographic is, as some have noted, quite socioeconomically and educationally high. Keep in mind that the average price of a Porsche is, IIRC, right at six figures, and as a general rule the ratio of new-vehicle price to annual income is 1:2 (i.e., someone who earns $200k a year will spend $100k on a new car) -- and that the typical Porsche owner likely owns multiple luxury vehicles.
Also keep in mind that the average Porsche owner is likely someone who is not aware of Porsche's history, both in sports car production and in motorsport -- this is a paradigm shift from 10-15 years ago -- but who is likely to appreciate and value that history once it's learned.
Christophorus is very much a lifestyle magazine themed around the Porsche brand.
1 - 20 of 21 Posts
