Gentlemen, some background on Porsche and CarPlay:
Wireless CarPlay is only enabled on vehicles that have the software to operate wireless CarPlay on board. Porsches don't have that software. Meanwhile, many VWs do -- as do many other marques ranging from the aforementioned BMW to Hyundai (actually the first marque to feature wireless CarPlay, not BMW) and Ford.
What that means is that it's Porsche's decision, not its parent company's (VW AG), to not feature wireless CarPlay. Porsche has a history of not doing things in its Infotainment software (and elsewhere: do a search on 'black box Porsche' and learn about another one) that its parent company does do. What that signifies is that the Infotainment philosophy at Porsche is significantly different than at VW -- or at Audi, for that matter. Wireless convenience is not currently part of that philosophy.
Just because a so-called 'lesser' marque does something doesn't mean a higher-line marque should also do that same thing. It's all about what that marque represents as a brand, both to its existing customers and its own niches in the marketplace. Porsche has deemed wireless CarPlay as not critical to its brand positioning and to the intended scope of operation of its vehicles. You might not like that -- just as plenty don't like BMW's pay-to-CarPlay model -- but it is what it is through gobs and gobs of all manner of market study.
Wireless CarPlay is only enabled on vehicles that have the software to operate wireless CarPlay on board. Porsches don't have that software. Meanwhile, many VWs do -- as do many other marques ranging from the aforementioned BMW to Hyundai (actually the first marque to feature wireless CarPlay, not BMW) and Ford.
What that means is that it's Porsche's decision, not its parent company's (VW AG), to not feature wireless CarPlay. Porsche has a history of not doing things in its Infotainment software (and elsewhere: do a search on 'black box Porsche' and learn about another one) that its parent company does do. What that signifies is that the Infotainment philosophy at Porsche is significantly different than at VW -- or at Audi, for that matter. Wireless convenience is not currently part of that philosophy.
Just because a so-called 'lesser' marque does something doesn't mean a higher-line marque should also do that same thing. It's all about what that marque represents as a brand, both to its existing customers and its own niches in the marketplace. Porsche has deemed wireless CarPlay as not critical to its brand positioning and to the intended scope of operation of its vehicles. You might not like that -- just as plenty don't like BMW's pay-to-CarPlay model -- but it is what it is through gobs and gobs of all manner of market study.
