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Discussion Starter #1
Is the 718 for sure for sure at this point? I mean I certainly thought it was, but this paragraph from AN throws a wrench at the whole thing...

Entry-level roadster: Porsche developers continue to look at this segment, and a Boxster-based mid-engine roadster named the 718 is under study. If approved, the 718 could arrive as soon as 2016, according to multiple reports. The 718 would be shorter, lighter and less expensive than the Boxster, with unique body panels. It could be the first to receive the four-cylinder boxer engine under development at Porsche. Pricing would start at $45,000 to $50,000.
Perhaps under study is marketing speak for nearly there?
 

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If it isn't confirmed, then this quote would seem to suggest that it is ready to go and is just waiting on final approval.
 

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Well, I can hold out til 2017 when my current BMW lease ends. If the 718 doesn't come to America by then I will be buying the new M2. I'm holding out hope for an under $50K affordable Porsche sports car.
 

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Can you guys think of any reason why Porsche wouldn't actually come out with the 718? I just don't see why they would hesitate.
 

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Discussion Starter #6
^ margins, they're not going to build the 718 if they can't make buckets of money. There is also the real threat of in house cannibalisation, if its in a price bracket with say the RS TT (with the inline 5 i might add) its going to be a tough sell.... (IMO)
 

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But with removing all the options I would think that margins would be pretty high. Why do you think the margins wouldn't be good on a vehicle like this? I guess its just a balance of having to keep the price low enough for where they want to price it.
 

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Keeping price low enough helps along with other things, but then there's competition they have to worry about and how they will do when compared to them, it could be a tough one for them.
 

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We've talked a lot about the new Miata on the forum, but what other roadsters do you think will be directly competing with the 718?
 

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Discussion Starter #11
But with removing all the options I would think that margins would be pretty high. Why do you think the margins wouldn't be good on a vehicle like this? I guess its just a balance of having to keep the price low enough for where they want to price it.
no porsche makes their margins from options... incredible markups...
 

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You don't think that Porsche makes money off its options? Why wouldn't they? It seems like a good way to make extra money, especially on a car like this where people would be likely to add options since it comes standard so bare bones.
 

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Options are indeed a good way to make money, people who go for the options are those that want to spend more and not just enough to get the vehicle.
 

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If they make it bare bones to start though. I wonder how many options you can add before it just makes more sense to buy something else that already comes standard with a lot of the features that you'd be adding on anyway.
 
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