Joined
·
1,169 Posts
I was reading the last page of a 45 page post on Planet-9 entitled,
"Cayman Sales Continue Downward Slide"
Someone posted some figures and Annual report so I thought I'd take a look at what seemed like a bit of a misleading and meaningless post.
I concluded that although overall 718 sales numbers are down, they are still very strong and still up from prior comparable 981 sales years.
So for all those concerned about 4 cylinder engines and depreciation there is still a very strong and growing demand for these cars despite the criticisms you hear on the internet and by some car journos who in reality represent a very small number of biased opinions.
The 718 is a great car and better car for the majority of Porsche's target market.
Here is my take posted on planet:
I think given the 718 was released in 2016 you should see a gradual decline in sales up until a new model release or face lift, though by the looks of the numbers sales are still pretty strong in what is a very niche market. In Australia the biggest year for 718 deliveries was 2016 with a decline in 2017 and presumably 2018, though the release of the GTS may have softened that a little in 2018-2019.
The 718 production decline is like the Macan which also had a decline in production in 2018 at the end of its model cycle (like old Cayenne), though still a really strong sector at 93,953 for the Macan from 98,763 in 2017. I assume that will be up again this year with the new Macan now released.
What is most impressive is the Cayenne which increased production by a whopping 34% in 2018 to 79,111 from 59,068 in 2017, presumably due to the release of the new 9YA model in 2018. Can't blame people for wanting a new one after a 7 year life cycle! I assume a lot of people had pre-ordered and Porsche anticipated the demand given the growth in the SUV market world wide.
I think 911 sales are always reasonably strong with all the submodels but I'd say sales will be up again at least in 2020 with the release of the 992 with people already having placed orders. Maybe a dip in 911 sales in 2019 with the transition.
Overall seems like Porsche is onto a winning formula with a 9.2% increase in sales revenue!
I assume they are happy with their ongoing sales numbers, even the 718, which is still up on 981 deliveries and production by ~11% for comparable years (2014-2015) which had also declined to 22,663 units delivered in 2015 or 21,978 for production.
So I'd say given the data from the Annual reports the Cayman/Boxter Sales are still going strong!
"Cayman Sales Continue Downward Slide"
Someone posted some figures and Annual report so I thought I'd take a look at what seemed like a bit of a misleading and meaningless post.
I concluded that although overall 718 sales numbers are down, they are still very strong and still up from prior comparable 981 sales years.
So for all those concerned about 4 cylinder engines and depreciation there is still a very strong and growing demand for these cars despite the criticisms you hear on the internet and by some car journos who in reality represent a very small number of biased opinions.
The 718 is a great car and better car for the majority of Porsche's target market.
Here is my take posted on planet:
Really interesting document.
I think given the 718 was released in 2016 you should see a gradual decline in sales up until a new model release or face lift, though by the looks of the numbers sales are still pretty strong in what is a very niche market. In Australia the biggest year for 718 deliveries was 2016 with a decline in 2017 and presumably 2018, though the release of the GTS may have softened that a little in 2018-2019.
The 718 production decline is like the Macan which also had a decline in production in 2018 at the end of its model cycle (like old Cayenne), though still a really strong sector at 93,953 for the Macan from 98,763 in 2017. I assume that will be up again this year with the new Macan now released.
What is most impressive is the Cayenne which increased production by a whopping 34% in 2018 to 79,111 from 59,068 in 2017, presumably due to the release of the new 9YA model in 2018. Can't blame people for wanting a new one after a 7 year life cycle! I assume a lot of people had pre-ordered and Porsche anticipated the demand given the growth in the SUV market world wide.
I think 911 sales are always reasonably strong with all the submodels but I'd say sales will be up again at least in 2020 with the release of the 992 with people already having placed orders. Maybe a dip in 911 sales in 2019 with the transition.
Overall seems like Porsche is onto a winning formula with a 9.2% increase in sales revenue!
I assume they are happy with their ongoing sales numbers, even the 718, which is still up on 981 deliveries and production by ~11% for comparable years (2014-2015) which had also declined to 22,663 units delivered in 2015 or 21,978 for production.
So I'd say given the data from the Annual reports the Cayman/Boxter Sales are still going strong!
